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#SEO NEWS #28

  1. The Non-Stop December 2020 Core-Update
  2. An update on the Structured Data Testing Tool
  3. How people decide what to buy lies in the “messy middle” of the purchase journey
  4. Redesigning Search would harm American consumers and businesses
  5. Prosecutors say Google accessed private WhatsApp messages — but the evidence is thin
  6. FTC Issues Orders to Nine Social Media and Video Streaming Services
  7. 40 Girls Do Porn Victims Are Suing Pornhub for $1 Million Each
  8. Majestic is Announcing Link Graph
  9. Evolution of Google Ads labels from 2000 to 2020
  10. Cloud stream 3D content in search on Android
  11. Five Trends for the 2020s

The Non-Stop December 2020 Core-Update

On SERoundtable: We’re Not Done Yet: Another Google Search Ranking Update – 8th Day

The non-stop core update of December 2020. I don’t know what’s happening. All I know is I owe you guys a live stream about it. I got all my information; I have my theories; I need to do it. As usual, Barry Schwartz on search engine round table reports whatever the chatter is saying around the internet about what’s going on.  

In my opinion, you should not isolate one update over the other, it’s just a continuation, but this one has something exceptional in my opinion, and it’s about the difference between crawling and indexing. Something is happening there.

Crawling yes, indexing no. And that was not how Google was doing it before he was crawling, indexing , doing all the calculations, then throwing away the bad stuff. What about if it was crawling and not indexing what is considered wrong or not the quality quote-unquote problem is it seems they got some issues tweaking, and this got them machine-learning so to be continued for sure.

An update on the Structured Data Testing Tool

On developers.Google.com

You have to go to schema.org event to get one type of tool, and then you can still go to the Google search and reach results test okay and in the search console, so schema.org rich result test and search console your three places to implement my favorite structured data.  

All right, my favorite topic of the moment is structured data , so not only test them but use them.

How people decide what to buy lies in the “messy middle” of the purchase journey

On thinkwithgoogle.com by Alister Rennie & Jonny Protheroe. They work on Google’s consumer insight team, I never heard of them, but I guess they know what they’re talking about. It’s another analysis of what we call the consumer journey, the purchase journey, the conversion funnel. If you remember ZMOT from 2011, that was the first study of the kind from Google, so it’s almost ten years later. Another study and the subtitle the messy middle  of the purchase journey very interesting read, get it, go because you need to understand that what’s called the cognitive bias there’s about like 25 main cognitive biases to know, and you have to understand that.  

search today is not what it was or the customer journey leading to purchase is not what it was back in 2011. It’s more complicated. However, it still shows that the very moment you buy is fully about emotions.

Another official Google blog: Redesigning Search would harm American consumers and businesses by Adam Cohen, Director of economic policy at Google.

You know there’s a lawsuit. I reported it, and even if you didn’t listen to my news, you probably know that  DOJ is all over Google, and now the case is happening. Still, Google propaganda is also happening, and I see all those ads popping up all over social media about how Google is helping out small businesses. That’s pure propaganda. Trying to craft a story about how Google is doing so much good for the world but let’s not forget that there is a lawsuit. It’s not for nothing, and DOJ barely touched on the real problems about Google. For example, they don’t even know what an SEO is. Me, you, us. We don’t exist, so Google dominates the world, we dominate Google, and we are invincible.  

It’s pretty powerful, guys. Think about it but now the story is stating that if they wanted to change the way they are doing things, it would be less useful to you because if they can track you, if they have to redesign the way Google search works, it would be at the expense of the small mom and pops type businesses. It’s the story they’re telling through this kind of blog post and through all those ads I see. Don’t get fooled guys, the “don’t be evil” part of Google is long gone.

Prosecutors say Google accessed private WhatsApp messages — but the evidence is thin

On theverge.com: Prosecutors say Google access private WhatsApp messages but the evidence is thin. 

A new lawsuit alleges a backroom deal between Google and Facebook. The Texas attorney general announced that they found this suit, and yes, in fact, it’s most definitely one of those things where you know they’re guilty, but you can’t prove it, as far as I know. In my opinion, the fact that there would be a deal between Google and Facebook could be or could not be. The fact that Google can see a lot more things that you wish for especially on the Android device, on the  smartphone, that’s another story but  I’m not sure I don’t know about this one I don’t even know if they need the backroom deal to see what’s going on inside WhatsApp.

To be continued… Not really, I don’t want 

to be making a statement there because it’s alleged, let’s keep it alleged for now.

FTC Issues Orders to Nine Social Media and Video Streaming Services

On FTC.gov: FTC Issues Orders to Nine Social Media and Video Streaming Services Seeking Data About How They Collect, Use, and Present Information

“The orders are being sent to Amazon.com, Inc., ByteDance Ltd., which operates the short video service TikTok, Discord Inc., Facebook, Inc., Reddit, Inc., Snap Inc., Twitter, Inc., WhatsApp Inc., and YouTube LLC. The companies will have 45 days from the date they received the order to respond.” 

All those platforms will have 45 days to give information about how social media and video streaming services collect, use, track, estimate or derive personal and demographic information. How they determine which ads and other contents are shown to consumers whether they apply algorithms or data analytics to personal information. How they measure, promote 

and research user engagement and how they prove their practices affect children and teens. And how are they going to answer to that. I’m eager to see the answer to that. that’s another to be continued type of story.

40 Girls Do Porn Victims Are Suing Pornhub for $1 Million Each

On Vice.com: 40 Girls Do Porn Victims Are Suing Pornhub for $1 Million Each.

And I will link it to another news that came out a little bit before: In a Huge Policy Shift, Pornhub Bans Unverified Uploads.

So this might be the explanation for that because, well, it’s now maybe they heard that they were about to get sued so quickly they banned anything that wasn’t verified, and that’s something that they should have done a long time ago. And if pornhub is not doing it properly well, guess what? The other ones are also not doing it the way it should be done, so we’re going to see a lot of shaking and stirring into those free porn websites for sure.

Majestic is Announcing Link Graph

Majestic.com is Announcing Link Graph

This is going to change everything forever. 

If you are following SEO conspiracy, if you are following the Twitter or the Instagram account mainly, I show a lot of crawl visualizations of internal linking. Now, Majestic is taking it outside because it’s the same concept that I preach about semantic SEO; what I call the Topical Mesh is happening on the page, around the page, inside and off-site.

And more important: who is in relation to what and why.

Olivier Sauvage, a french fellow SEO is sharing an image showing the evolution of Google Ads labels from 2000 to 2020 and we clearly see a trend from 2000 to 2020 where the ads just simply look a lot less like ads.

There’s just now a little ad in bold in 2020 well in 2000 it was “sponsored link” on the right and it was a light blue background.

More money, more ads, that’s the game guys.

Cloud stream 3D content in search on Android

Reported by Rajan Patel: “On Android, we launched our first cloud streamed 3D content in Search, enabling users to see cars in high fidelity and with a set of cinematic 3D backgrounds to get the most photorealistic 3D experience to date. Check out the Corvette, 2020 Audi R8, or 250+ more models now!”

What it says here it’s we launch our first cloud stream 3d content in Search. I read the word Search in caps. Can you search like a stream or a display of 3d content? Not the same thing how 
far can you search is it just a proof of concept, the difference between ar augmented reality, and VR virtual reality is huge. Augmented reality is like the near future. It’s here, it’s right now, only in the u.s and only on mobile but a little taste of what the future holds for us very soon.

Five Trends for the 2020s

Five trends for the 2020s

“These trends will reshape consumer behaviour in the decade ahead. You can start riding them now.” says David Mattin on Substack, in his newsletter.

  1. Public Goods
  2. The Metaversal Self
  3. New Work Flows
  4. B2A
  5. Sustainability as a Service

SFRU is a new strategy and futures consultancy. We’re here to help your business understand – and prosper inside – a changing world.

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